A letter from Nkechi Ilori, Founder

From my teenage years to my early twenties, I faced many unanswered questions. My parents were on another continent, in a different time zone, making it hard to reach them when I needed. My mum was the only female figure I considered 'home', which forced me to learn and grow up quickly on my own.

Over a decade later, I found myself in a hospital ward with my toddler son. Across from us lay a fifteen-year-old girl, admitted for her third suicide attempt, surrounded by her family.

A short conversation with the young girl that night highlighted the challenges children and parents face. She craved guidance and validation, feeling her home had failed her. There was something she needed, but her parents couldn’t understand.

This communication gap, which started before she turned ten, was the genesis of her attempts.

The idea of The Attract was birth that night.

We aim to address these communication gaps in homes, without any fuss. We are Enablers with a curative touch.

I can’t wait for you to join the Attract family. Welcome to your deeper connection journey. Welcome to The Attract.

OUR PIONEERING TOOL & FORMULA

A.TTRAC:T® cards is a highly strategic conversation methodology made to bridge any communication gap between parents/carers and children/wards, through open, honest and transparent communication. In a conversation setting, a parent or child draws a card from the deck and each person takes turns at talking through their views to the question picked. The deck is made up of five question categories, that cut across life themes, personality types and parenting styles. 

Each card has the potential to unlock barriers and obstacles in your parent-child relationship. You can stay within the context of the questions, or explore other emerging topics that stem from your conversations - it's all up to you and your child.

We believe this conversation starter tool combines all the things we're best at creating.

So if you're into connecting deeply with your child/ward/family, playing together, and sharing your life lessons, values and legacy, you have come to the right place, and the right tool.

Finally for now, I want to close with a commitment to you: we are a young company, we will iterate and we will evolve, we will listen to you, we will ensure that we treat our customers, partners, our people, and our climate with respect; and we will run our business with empathy, truth, integrity and a passionate drive.

Nkechi, and Team Attract.

The Statistics: How often do you have open, honest and transparent conversations with your loved one and how often are they transparent and open with you?The child mental health crisis figures are on the rise, and the figures keep rising globally. For parents, these statistics can be disheartening and can consequently affect your mental health; however, for proactive parents, the life-changing impacts of these statistics can be avoided.In 2011, a global article stated that out of the 1440 minutes we have in a day, Fathers spent less than 7 minutes a day in communication with their children. Mothers were not far along with 11 minutes. (Did you cringe?). Yes, 7 and 11 minutes! And that was 13 years ago! Today, throw in social media, gaming, and every thing that's happened in over a decade and the picture becomes somewhat grim.In 2018-2019, with adolescents, 12-17 year olds, 36.7% had persistent feelings of sadness or hopelessness; 18.8% seriously considered attempting suicide, 15.7% made a suicide plan, 8.9% attempted suicide (data from cdc.gov).Currently, 47% of children tween and teens feel that school is their biggest stressor, followed by the feeling of being understood (40%), friendships (39%), the pandemic (38%), identity (31%) and social media (31%) - (data from verywellmind).In 2022-2023, almost 4 million 7-24 year olds in England have a probable or possible mental health disorder (data from youngminds).Children are increasingly becoming experts at hiding how and what they truly feel. It is now taking more from parent's to unearth what's happening with and in their child. However, there is always a time to shift the statoscope, and we believe now is the time - we won't wait for a crisis. Each Attract card can be as powerful as you want it to be when your conversation is open, honest and transparent. You can't fix what you don't know. All 100 cards have been crafted to raise mirrors to your hearts and minds, enabling you and your loved one the vast opportunity to tap into and spot hidden links of connection, reveal unimagined possibilities for communication and to form profound tenacity in your relationship. This tool is what you and your child make out of it! If you let it happen, the process will end up with interesting insights about yourselves that will help you both move forward, bond tightly and form a legacy.We are passionate about legacy and how parents transfer their wealth of knowledge, wisdom and gusto to their children; however, we are ever so aware that the world is so noisy at the moment and will increasingly be so - it is so easy for parents and children to get lost in this ocean of noise. We want to enable parents and their children build strong and affirming relationships that last a lifetime and beyond.  And one of the ways to do this is to enable them spend more time together... talking and bonding.

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